The Exact D&AD Brief
Inspire a new generation to understand that we all have an impact on our planet and an effect on its health. Take the living planet report findings and make them relevant and accessible to the always-on generation. Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us. All the evidence is there. So how do you make people engage with it and then change their behavior?
Key words of brief:
Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
Living planet report… relevant and accessible…always-on generation
Make people engage with it and then change their behavior
Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
Living planet report… relevant and accessible…always-on generation
Make people engage with it and then change their behavior
What do They Do?
WWF is a non-profit organization that raises money and awareness to protect endangered species’ and their environment.
Where Do they Come From?
WWF created through the Morge Manifesto which was signed in Switzerland. It was signed because a number of organizations were trying to meet conservation need but required funding to do so. The call for broad support was the Morges Manifesto and so the decision was made that an international Wildlife Fund must be established. And so WWF was born.
What Does Their Brand Represent
Branding director of WWF, Georgie Bridge believes that WWF is Known but they are not known for what they do and so we were given the option to play with their brand image. However looking at other NGO’s with similar goals to WWF such as Greenpeace I have drawn the conclusion that I prefer WWF’s image over many of the other more radical groups. WWF has a very positive personality that I would like to preserve in designing the image of my campaign.